Google AdSense Google Removed 1.7 Billions AdSense

To protect consumers from misleading, inappropriate or harmful ads, Google on Friday announced that it took down 1.7 billion ads in 2016 that violated its advertising policies.

The number is more than double the amount of bad ads it took down in 2015, the company said in its annual "Better Ads Report".

"Bad ads promote illegal products and unrealistic offers and can trick people into sharing personal information and infect devices with harmful software. They pose a threat to users, Google's partners and the sustainability of the open web itself," Scott Spencer, Director of Product Management, Sustainable Ads, said in a statement.

Last year, Google expanded policies to better protect users from misleading and predatory offers as well as it beefed up its technology to spot and disable bad ads even faster.

Google introduced a policy to ban ads for payday loans, which often result in unaffordable payments and high default rates for users. Within six months, the technology giant disabled more than five million payday loan ads.

Also, Google detected and disabled 112 million ads for "trick to click" ads -- six times more than in 2015