Can a news website earn from Google AdSense?
The short answer is yes, it can earn some money from AdSense.
The long answer is no. It cannot earn enough from news content to sustain a viable business model over the course of several years.
A big reason for this is because when people read news, they are not interested in clicking and buying. They are only interested in reading and learning. That means, they don’t click on ads.
Because AdSense is a pay-per-click platform, it doesn’t lend itself well to audiences not currently interested in buying. However, AdSense also delivers pay-per-view ads, but their revenue share to the publisher is very low with these ads. It’s low enough that a publisher cannot sustain itself on this income alone.
From 2004 to 2012 I ran a news publication for the City of Menifee, CA. I tried running AdSense ads, and could never generate more than $100.00 a month. And that was with my best efforts in attracting large readerships. Instead, I had to hire salesperson to go out into the community, meet business people in person, create relationships, and sell ads on a per-placement model. I was able earn enough to actually hire other writers to work for me.
At that point, I sold the publication and started a digital marketing company.
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